The DEL Brand Launch Playbook

We documented everything.
You'll get it first.

3 brands. 1 publishing imprint. 41 published assets. A content engine scheduled through August. All of it built in 10 weeks, from Lisbon, with one person and an AI co-pilot.

The honest version — including what broke, what we'd do differently, and what's still in progress.

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We'll send the playbook when it's ready — and keep you close as the build continues.

Build from the honest answer, not the impressive answer.

What's in the playbook
The full build inventory — every brand, product, tool, and decision in one honest account
The Knowledge Session model — how one conversation becomes a full content and product library
The automation stack — what runs this at 80–90%, with honest notes on what worked and what didn't
The barbell acquisition framework — 8-dimension scoring model and how we evaluate deals
What broke — at least 6 specific failures and what they cost
What we'd do differently if starting today